The Black Tux is a suit and tuxedo maker transforming access to formal wear by designing better products and a seamless online to in-store experience.
In 2014, Keith Scharwath and I transitioned Outpost →, our design studio, into the in-house Creative and Design departments.
As the VP of Creative & Design, I led the brand, design, and creative teams — beginning with the initial identity development — in support of scaling from just an idea to a nearly $100 million dollar business.
In 2014, Keith Scharwath and I transitioned Outpost →, our design studio, into the in-house Creative and Design departments.
As the VP of Creative & Design, I led the brand, design, and creative teams — beginning with the initial identity development — in support of scaling from just an idea to a nearly $100 million dollar business.
SELECT WORK
Dressing up tends to mean something, so I focused on producing brand → and content → experiences with purpose and consistency to support and coach customers through life’s biggest moments.
While at The Black Tux, I established and oversaw several functions:
• Brand Design
• Product Design
• Creative
• Content
& Engagement
• Production
CONTACT