Goldhirsh Foundation
Identity
Connecting innovation with capital.
After GOOD →, I continued my collaboration with the founder and CEO, Ben Goldhirsh, working on the identity and reboot of the Goldhirsh Foundation.
The primary goal of the project was to develop a system that was simple, adaptable, and evergreen. It needed to exude confidence but remain approachable. So we complemented the boldness with a tone and voice that was inclusive, encouraging, and uplifting.
![Identity Guidelines](https://freight.cargo.site/t/original/i/40cb99ebd1057f194817c14f002329f1c93de2b451f0e948af6c9b8cab2d10da/xyz_GF_ID.png)
![Business Card & Identity Guidelines](https://freight.cargo.site/t/original/i/944462374496aa117d6f66988957971b686501a774bebea12e4b018273e57a71/xyz_GF_Color.r1.jpg)
![Typography](https://freight.cargo.site/t/original/i/eb1dbce66e82123d917332f8e556b06a9d0c9955c33a13be6c055ae1b232bd40/xyz_GF_Typography.png)
![](https://freight.cargo.site/t/original/i/71458dd1f3f7c660130ae61aac9ff2c28dd03c87873006f83eb629a143fb04da/xyzGF_Mag_1.jpg)
![](https://freight.cargo.site/t/original/i/139c28d2324ead73931ecdd2782141730c1075a24900522ecffc43d4eb5f80b3/xyzGF_Mag_2.jpg)
![](https://freight.cargo.site/t/original/i/9d044c1507aa1af1deb37ba63f77147172c3ffeef8df106f2d8f8be3610bb088/xyzGF_Mag_3.r1.jpg)
![](https://freight.cargo.site/t/original/i/188f05cc305d0765e43f896ae7c0bb7a2711b1438fc066ce2ce081971e1c26ce/xyzGF_Mag_4.jpg)
![](https://freight.cargo.site/t/original/i/460bf26f5a1a39b5f2070199db37d4854f196e15b096425b87e90e935686c1e2/xyzGF_Mag_5.r2.jpg)