Connecting innovation with capital.
After GOOD →, I continued my collaboration with the founder and CEO, Ben Goldhirsh, working on the identity and reboot of the Goldhirsh Foundation.
The primary goal of the project was to develop a system that was simple, adaptable, and evergreen. It needed to exude confidence but remain approachable. So we complemented the boldness with a tone and voice that was inclusive, encouraging, and uplifting.