Ring
Identity
The promise of a better today.
While at Outpost, we met a scrappy inventor who had just spent an entire year rethinking their product’s market-fit wanting to rebrand from Doorbot to Ring.
The idea was simple: a video doorbell. But more importantly, they were offering peace of mind. It was a genuinely good idea and the technology was catching up with the aspiration.
We designed the identity, taglines, launch website, and first generation app for Ring ↗.
![Ring Identity Guidelines](https://freight.cargo.site/t/original/i/b0ad16e88726b15749db4921737a0b937aa093bdc4c9bb94a78924c1fc1556b8/xyzRing_BrandGuide-02.png)
![Ring Color Palette](https://freight.cargo.site/t/original/i/bc88645da73f412013b23ab14cc44d467c900c83adfc232e844b32348f267a25/xyzRing_BrandGuide-03.png)
![Ring Website](https://freight.cargo.site/t/original/i/7bdca446b49102ad8f610d1f4f4c553307eb0aec309c47f9fa7a3acfac65c5be/xyzRing_Website.jpg)
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