The promise of a better today.

While at Outpost, we met a scrappy inventor who had just spent an entire year rethinking their product’s market-fit wanting to rebrand from Doorbot to Ring.

The idea was simple: a video doorbell. But more importantly, they were offering peace of mind. It was a genuinely good idea and the technology was catching up with the aspiration.

We designed the identity, taglines, launch website, and first generation app for Ring .